Comments on: Personalization and personal data http://www.econometa.com/archives/10 The economy of stuff about stuff Wed, 07 Jan 2009 02:07:42 +0000 http://wordpress.org/?v=2.2.1 By: EconoMeta » Blog Archive » AttentionTrust http://www.econometa.com/archives/10#comment-25 EconoMeta » Blog Archive » AttentionTrust Fri, 09 Sep 2005 18:40:12 +0000 http://www.econometa.com/archives/10#comment-25 [...] re: - Property: you OWN and CONTROL your attention (and, I’d argue, all your other personal data) - Mobility: you can TRANSFER your attention (implying that this data is separate from the ap [...] […] re: - Property: you OWN and CONTROL your attention (and, I’d argue, all your other personal data) - Mobility: you can TRANSFER your attention (implying that this data is separate from the ap […]

]]> By: EconoMeta » Blog Archive » Targeted TV ads and local metadata http://www.econometa.com/archives/10#comment-19 EconoMeta » Blog Archive » Targeted TV ads and local metadata Thu, 30 Jun 2005 04:39:30 +0000 http://www.econometa.com/archives/10#comment-19 [...] ching channels during ads to the appropriate “ad channel.” Following up on my previous post, this idea of “local personalization” is interesting because, being both locally s [...] […] ching channels during ads to the appropriate “ad channel.” Following up on my previous post, this idea of “local personalization” is interesting because, being both locally s […]

]]> By: Adam http://www.econometa.com/archives/10#comment-9 Adam Tue, 31 May 2005 17:13:05 +0000 http://www.econometa.com/archives/10#comment-9 Sal, I'd love to hear more about your ideas and how services can be personalized without sharing information. The information can certainly be anonymous, but if you don't tell a service about yourself, how can they personalize their service? Richard, very interesting point on the comparison with what happened with credit data. Thinking about it, it seems to me that there are a few important differences: - lenders supply credit data to credit bureaus so that they can access credit histories before granting credit; what would motivate personalized services to supply personal data to a central bureau? - when you go to a lender, they are taking a risk on you (that you might default); when you use a personalized service, you are taking a risk on them (that they might misuse your personal data) - borrowers have a motivation to lie about their credit data; it's hard to see what motivations users would have to lie about their personalization data Nevertheless, it's certainly a good point that since people are used to the credit bureau model, such an outcome could become possible if motivations aligned correctly -- but I sure hope not. I understand the need for the credit bureaus (to improve the efficiency of the credit market), but their customers are lenders, not borrowers. Because of this, only public outcry and government regulations force them to allow you any access to your data, which otherwise they would have little motivation to provide. Sal, I’d love to hear more about your ideas and how services can be personalized without sharing information. The information can certainly be anonymous, but if you don’t tell a service about yourself, how can they personalize their service?

Richard, very interesting point on the comparison with what happened with credit data. Thinking about it, it seems to me that there are a few important differences:

- lenders supply credit data to credit bureaus so that they can access credit histories before granting credit; what would motivate personalized services to supply personal data to a central bureau?
- when you go to a lender, they are taking a risk on you (that you might default); when you use a personalized service, you are taking a risk on them (that they might misuse your personal data)
- borrowers have a motivation to lie about their credit data; it’s hard to see what motivations users would have to lie about their personalization data

Nevertheless, it’s certainly a good point that since people are used to the credit bureau model, such an outcome could become possible if motivations aligned correctly — but I sure hope not. I understand the need for the credit bureaus (to improve the efficiency of the credit market), but their customers are lenders, not borrowers. Because of this, only public outcry and government regulations force them to allow you any access to your data, which otherwise they would have little motivation to provide.

]]> By: Richard L. http://www.econometa.com/archives/10#comment-8 Richard L. Tue, 31 May 2005 16:11:12 +0000 http://www.econometa.com/archives/10#comment-8 Will it be private? Or will "personalized search data" (PSD) be more akin to the "personal credit info data" that is stored by the big three credit bureaus? Sites like Amazon and Findory may contribute your PSD to a large "search bureau" where your info is amalgamated with other websites contributions to your PSD. You will be granted a once per year request to view your PSD at the Search Bureau (like you are with the Credit Bureaus). You may even be given the opportunity to edit/delete certain amounts of your PSD. Who owns the data? Even if it is decided that you own your own PSD, what if you "give" that away? Given the choice between Dancing Pigs and Privacy/Security, most users will choose Dancing Pigs. It's a Dancing Pigs world. It doesn't have to be this way, but I think most users will accept the trade off in order to get to the Dancing Pigs. Will it be private? Or will “personalized search data” (PSD) be more akin to the “personal credit info data” that is stored by the big three credit bureaus?

Sites like Amazon and Findory may contribute your PSD to a large “search bureau” where your info is amalgamated with other websites contributions to your PSD. You will be granted a once per year request to view your PSD at the Search Bureau (like you are with the Credit Bureaus). You may even be given the opportunity to edit/delete certain amounts of your PSD.

Who owns the data? Even if it is decided that you own your own PSD, what if you “give” that away?

Given the choice between Dancing Pigs and Privacy/Security, most users will choose Dancing Pigs.

It’s a Dancing Pigs world. It doesn’t have to be this way, but I think most users will accept the trade off in order to get to the Dancing Pigs.

]]> By: Sal S. http://www.econometa.com/archives/10#comment-7 Sal S. Tue, 31 May 2005 12:28:27 +0000 http://www.econometa.com/archives/10#comment-7 For once, someone starts to see the light and where they are all wrong. That said, you are still wrong as well. There is a revolution coming the way of personalization and at this moment, none of these companies are on the right path. Personalization is going to be completely private, scalable, and natural for the user. You will be able to use it as you indicated at different sources with no privacy risks whatsoever, none. There's something fundamantally wrong with sharing information for personalization. It's a trade off that should not be there however, as users and companies still don't know any better it is the mindset they have that it's ok, it has to be this way. Well, it's not. Cheers Sal. For once, someone starts to see the light and where they are all wrong. That said, you are still wrong as well.
There is a revolution coming the way of personalization and at this moment, none of these companies are on the right path.
Personalization is going to be completely private, scalable, and natural for the user. You will be able to use it as you indicated at different sources with no privacy risks whatsoever, none.
There’s something fundamantally wrong with sharing information for personalization. It’s a trade off that should not be there however, as users and companies still don’t know any better it is the mindset they have that it’s ok, it has to be this way. Well, it’s not.
Cheers
Sal.

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