Comments on: Auctions and inefficiencies in online advertising

By: Jim Mirkalami

Jim Mirkalami — Wed, 06 Feb 2008 20:21:40 +0000

I have been reading this blog for a while now, and I thought it would be proper to leave a note of appreciation here.

Many Thanks,
Jim Mirkalami

By: Ed Clarke

Ed Clarke — Tue, 28 Mar 2006 15:16:42 +0000

I posted a comment concerning Google pricing methods on Brad DeLong’s Blog, linking it to the discussion here. See:

http://delong.typepad.com/sdj/2006/03/most_expensive_.html

By: Ed Clarke

Ed Clarke — Sun, 19 Mar 2006 01:23:01 +0000

Adam: Would you share your e-mail address. There has been some interesting corresponance about one of the papers and the efficacy of VCG. I might need to get permission to share some conclusions and would like to share with you before putting it in a form for posting.

By: Ed Clarke

Ed Clarke — Sun, 19 Mar 2006 01:18:37 +0000

Thanks, Adam. I tried to import here URLs for a couple of papers. They are at http://xanga.com/flower1 (December 1 entry). The first builds on the first Ostrovsky et. al. paper and is titled "Strategic Behavior in Sponsored Search Auctions" . Is part of ongoing empirical research on the strategic behavior phenonomen. See html code below. Strategic Behavior in Sponsored Search Auctions Relates to earlier paper entitled "Internet Advertising and the Generalized Second Price Auction". GSP and Internet Advertising. A third paper is "Truthful Auctions for Pricing Search Keywords" http://dbpubs.stanford.edu/pub/2005-31

By: Adam

Adam — Sat, 18 Mar 2006 18:24:12 +0000

Thanks much for the references. If you collect such material on one of your sites, I’d be happy to link to it; alternatively, if you continue to post them to this comments section, I could periodically collect them into a page in the docs section. Either way, keep it coming! (I also fixed the URL above)

By: Ed Clarke

Ed Clarke — Sat, 18 Mar 2006 15:02:35 +0000

This URL references some aspects of auction theory relevant to the Adwords auction debate. Also some of the media releases that have caused confusion.

http://www.gsb.stanford.edu/news/research/econ_ostrovsky_internetauction.shtml

Sorry that the URL was too long to fit here.

By: Ed Clarke

Ed Clarke — Sat, 18 Mar 2006 14:34:46 +0000

A recent Business Week article “The Secret to Google’s Success” noted that Hal Varian, who has been consulting with Google, had been released by Google to make public his work on VCG applications to Ad Auctions. Here is what Varian made available on his website. Theoretical, but a very good paper.

Your site here would be a good place to collect material like this along with your own documents – a supplement to the Interactive marketing piece.

http://www.sims.berkeley.edu/~hal/Papers/2006/position.pdf

By: Adam

Adam — Fri, 17 Mar 2006 17:01:41 +0000

Thanks for the comment, Ed! The material on your site looks interesting, I’m looking forward to exploring it in more detail.

By: Ed Clarke

Ed Clarke — Mon, 13 Mar 2006 01:45:55 +0000

This is an excellent posting. I have been following this for several months
(see xanga.com/flower1). I’m the Clarke in VCG and would like to see the Engines “get the prices right” so to speak.