Internet ad growth and Google
This is old news, but somehow I’d never come across this particular chart before. In a white paper on solar power, I came across the following graphic:
This sheds new light on the stats regularly circulated about the growth of Internet advertising as a whole. Apparently, a fixed pot of money has just been getting re-allocated among various players, while Google has single-handedly been responsible for nearly all of the actual growth since 2002. Amazing.