New PrefPass service: instant universal login!
We just launched a new PrefPass product that I’m pretty excited about. You can think of it as a universal login widget. It’s some code that you paste onto your registration and login pages, letting users join your app without having to choose a password. Instead, they can use any of a growing list of IDs. For the launch, we’re supporting Yahoo, Facebook, OpenID, and AOL/AIM.
This is a really cool way to get more users to sign up for your app, without having to deal with the fast-changing landscape of digital identity solutions. Instead, just paste some code, and we’ll take care of it for you! The idea is to address some of the pain points for site owners (or “relying parties”) that I talked about in my previous post on the Laws of Identity.
You can read more about the new PrefPass service here; we’re also working on a WordPress plugin that should be out soon. Check it out!