Auctions and inefficiencies in online advertising
Saturday, March 4th, 2006The mentions of “Vickrey auctions” I recently came across via various posts led me to this paper. It’s a really interesting analysis concerning how bidding works on search engines like Google and Yahoo, and how advertisers are not necessarily being as well-served as they could be. It also clarifies what “Vickrey” means, and how it […]