This is old news, but somehow I’d never come across this particular chart before. In a white paper on solar power, I came across the following graphic: This sheds new light on the stats regularly circulated about the growth of Internet advertising as a whole. Apparently, a fixed pot of money has just been getting [...]
Kevin Burton points out that given current ad monetization capabilities, CraigsList is leaving millions on the table every year. And Kevin says that it’s “evil” to do so, since that money could be given to charity. I can see his reasoning: a way to do good is to make tons of money and give it [...]
So as mentioned in my last post, I recently stopped by BarCamp SF (which was great!) and talked about “microchunking identity.” I figured it would be a good way to explain part of the motivation behind the startup I’m working on, PrefPass. This was also the first public demo of PrefPass, so it was pretty [...]
Many people have been talking about the idea of “microchunking.” This means taking an object, usually a media file, and reducing it to its smallest usable part. The idea is that instead of fighting against innovation, digital media can embrace new technology and still be profitable if it is microchunked, syndicated, and monetized wherever it [...]
After all my theorizing, I’d been meaning to try out some ad networks here on this blog as a way to get some first-hand experience. Inspired by Battelle finally buying some ad space, I figured I’d finally sell some. So there they are, in the sidebar. It’s already been interesting, and I’m looking forward to [...]
The idea of taking ownership of your data is squarely in the sights of AttentionTrust, the brainchild of among others Steve Gillmor and Seth Goldstein (President and Chairperson). AttentionTrust is “a non-profit organization dedicated to promoting the basic rights of attention owners.” That means everyone! The particulars of what this means (the “rights” from the [...]
I just read an interesting story about technology from a startup called Invidi that delivers targeted ads to cable TV viewers. The targeting is based upon user behavior, and like Tivo, the system maintains privacy by never allowing behavioral data to leave the digital set top box (DSTB). This means that any personalization has to [...]
I stopped by the OMMA West show, among other things to see John Battelle talk about search, blogging, and media. Lots of interesting stuff there, but what got me to bring it up here was a panel discussion where Shelly Palmer made the point that metadata associated with media data is particularly important, because media [...]