We have one primary goal with PrefPass when it comes to changing the user experience on the web: convenience. This aspect is a simple proposition: instead of a registration form, a link in an email, and then yet another password to remember, you can join a site with one click.
But another aspect of PrefPass [...]
PrefPass is now in private beta! It’s been an intense time getting everything ready to go, but it’s now out there (and in my sidebar).
In the requisite three words, what is PrefPass all about?
Personalization without registration.
As I was talking about in the last [...]
So as mentioned in my last post, I recently stopped by BarCamp SF (which was great!) and talked about “microchunking identity.” I figured it would be a good way to explain part of the motivation behind the startup I’m working on, PrefPass. This was also the first public demo of PrefPass, so it was pretty [...]
Many people have been talking about the idea of “microchunking.” This means taking an object, usually a media file, and reducing it to its smallest usable part. The idea is that instead of fighting against innovation, digital media can embrace new technology and still be profitable if it is microchunked, syndicated, and monetized wherever it [...]
In a previous post I tried to describe an economic shift that I think is helping to support a new environment less tolerant of the monopoly power inherent in private enterprise platform determination:
The liquidity in the maturing online advertising industry, which allows new applications to monetize utility to users quickly and directly.
In other words, [...]
When I saw Ethan put Nivi’s matrix into NumSum, I thought it was so cool that I had to take up Mike’s request to stick some of his thought-provoking wishlist into the matrix as well. Here’s my attempt:
I got rid of the “expert” scope column, not because it’s not relevant, but because there weren’t any [...]
Ed Batista quotes Esther Dyson (reg req’d) saying that:
The popular perception is that people want anonymity; in fact, it appears that most people crave recognition. Many young people want it so much that they join multiple networking sites, rate themselves and friends on various scales, and fill in online questionnaires and surveys. Even as individuals [...]
I’m hesitant to enter into the lively discussion surrounding exactly what “Web 2.0” means, but I’ll venture this: one important part of Web 2.0 is the separation of user data from the applications that use it, and the idea that users should own and control this data. In this vein, Dorrian Porter recently pointed me [...]
The idea of taking ownership of your data is squarely in the sights of AttentionTrust, the brainchild of among others Steve Gillmor and Seth Goldstein (President and Chairperson).
AttentionTrust is “a non-profit organization dedicated to promoting the basic rights of attention owners.” That means everyone! The particulars of what this means (the “rights” from the AttentionTrust [...]
In my previous posts on personal data, I’ve talked about users’ desires to “own” and control their data, the difference between anonymous preference data and PII, and the need to separate specific technologies like cookies from the real question: what is OK and what is not OK to do with personal data?
Here I’d like to [...]